Spotify Adds Follow, Disovery Features
Aiming to enhance engagement, Spotify has rolled new tools allow users to follow music artists and other “influencers, and for finding new music. The Follow tab lets people get recommendations from their friends, musicians, celebrities and media outlets based on what they’re listening to. That includes everyone from Barack Obama to Katy Perry to media properties like People Magazine.
Spotify has also introduced a Discover tab that promises to provide a feed of updates on new releases and shared music and playlists from artists and others people are following. They also get recommendations based on their listening history along with content from partners including Pitchfork, Songkick and Tunigo.
Among other upgrades, Spotify added news features for previewing new music, adding music to collections more easily, and getting mobile alerts about new music from favorite artists. The Web music service also announced that Metallica’s entire music catalog going back 30 years is now available on Spotify.
At an event Thursday announcing the new features, Spotify CEO Daniel Ek also disclosed a number of company benchmarks, including that the service has surpassed 1 million paid subscribers in the U.S. since launching here a year ago. Among other metrics:
-5 million paid subscribers overall
-20 million active users
-Over 1 billion playlists
-10,000-20,000 songs added each day