Smartphones 'Primary' Screen Among Teens

Nineteen percent of teenagers in the UK would answer a mobile ad message based on “trust in the sender” and “appeal of the offer”, according to theOrange Exposure 2012/2013 report. The research showed that in the UK, 83% of 11-18 year olds now own a smartphone and this is even higher in Spain, at 95%. Ninety-two percent of UK teens stated that mobile is “a way to always have a media device at hand” and 55% prefer their mobile to any other device because “I can access what I want, when I want”.

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