Facebook Opens Marketing Resource Center
Facebook has launched the Preferred Marketing Developer Center, a site providing detailed profiles of Facebook ad partners and other tools for running campaigns on the social network. The Center offers profiles of more than 260 Facebook Preferred Marketing Developers (PMDs), including case studies, white papers and local office information.
The profile pages also allow marketers to submit RFPs directly to PMDs through an online form. Other resources include simplified specialty lists so users can quickly find firms with the appropriate expertise (e.g., apps, pages), along with lists of Strategic PMDs and Facebook Exchange partners.
Facebook created the PMD program last April to help match marketers with the an approved set of developers and ad firms.