Pandora Expands Down Under
Internet radio service Pandora is now fully live in Australia and New Zealand with the availability of its iOS and Android apps, in addition to its Web-based player. The company also hired a local managing director for the countries, Jane Huxley, with more than 20 years experience in digital media. She was most recently head of digital for Fairfax Media, one of Australia’s largest diversified media companies.
The localization effort includes creating genre stations on Pandora geared to Australian and New Zealand listeners, with offerings spanning current hits, roots and reggae dub, indigenous, classic pub rock and other music styles. Pandora founder and chief strategy officer Tim Westergren is also holding “town hall” events in Auckland, Melbourne and Sydney this week to meet with Pandora fans and discuss the local service.
The expansion comes a week after Pandora reported third-quarter earnings that sent its stock down, given the reduced outlook. Pandora CEO Joe Kennedy blamed the disappointing guidance on revenue and earnings on advertiser uncertainty stemming from economic concerns.