Tiring emails? Personalized email?

by , Dec 11, 2012, 12:20 PM
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Email marketing has been tired, says Dan Quintero, founder, director of business development, AdStack, at the Email Insider Summit in Park City, Utah.

That's because it didn't have the zip of newer technology of other digital marketing -- like social and search. But things are getting better, including filtering through all the big data and better segmentation.

Robbie Allen, founder and chief executive officer for Automated Insights, says the obvious goal: "Writing an email for one person. The more personalized content will set you apart....[but] it's still an immature space."

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