Engagement.. or email engagement?
Buying your products? That might be seemingly working. But emails? Not so much.
Spencer Kollas, director of global deliverability of Experian CheetahMail, during the Email Insider Summit in Park City, said clients need to look closer.
Kollas points to some clients who say customers are buying in their stores -- but they aren't opening up emails. "You have to make sure you are looking at email engagement." But just observing opens, clicks and unsubscribes?
That may not be enough. "As an industry we need to push to look at all other things."
WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost.
Recent Show Daily Articles
-
How Agencies Weigh Social Networks May 20, 4:01 p.m.
When it comes to evaluating social platforms, an OMMA Social panel of agency executives and social ...
-
Expedia, Latam Airlines Team On Social Efforts May 20, 3:39 p.m.
Latam Airlines in 2011 joined forces with Expedia participating partner in Expedia’s FriendTrips campaign, the largest ...
-
Advertising Still Experimental For Second Screen May 20, 3:01 p.m.
Are advertisers getting value out of second-screen yet? The panelists suggested its still early days for ...
-
Twitter Is True Second-Screen App May 20, 2:38 p.m.
In the first afternoon panel at OMMA Social, agency and other executives take up the topic ...
-
Why Mark Zuckerberg Is So Close To Comedy Central's Heart May 20, 2:08 p.m.
What do Mark Zuckerberg, Twitter creator Jack Dorsey, Tumblr father David Karp, and Pinterest's Ben Silbermann ...
-
In Defense Of Attribution May 20, 12:25 p.m.
Earlier in the day at OMMA Social, “attribution” -- the marketing model that attempts to attribute ...
-
Social Success Requires Clear Goals May 20, 12:04 p.m.
While flying blind can be a thrill, successful social media strategies require well-defined goals and objectives, ...
-
Drug Companies Face Social-Media Risks May 20, 11:54 a.m.
Drug Companies Face Social-Media Risks Drug companies that maintain a social-media presence risk significant fines if ...
-
How Social Becomes Search Marketing Intelligence May 20, 11:49 a.m.
It's interesting to talk with so many social marketing experts who don't understand the reasons why ...
-
The Potentially Perilous Intersection Of Pharma & Social May 20, 10:59 a.m.
For a massive pharmaceutical company like Johnson & Johnson, a social strategy requires being prepared for ...
Be the first to comment on "Engagement.. or email engagement?"
Leave a Comment