Apple TV Has Better Chance Outside U.S.
The success of Apple TV's November 2013 launch will differ by country. Sanford C. Bernstein senior U.S. media analyst Todd Juenger told an investor briefing that Apple will have a tough time disrupting the U.S. TV market. "All of the content that people care about most is in the hands of the US media companies … None of them has really any discernible upside to gain from entering into any agreement to make that content available to Apple." He added that they actually have a lot to lose by doing that.