Too Much Content Marketing
With every brand doing content marketing, have we saturated the market with content? Writer Patrick Murphy, CEO of SiliconCloud asks, rhetorically, if the same themes are being hashed over and over around, for instance, the holidays. "Were the majority Christmas related? What about November, was every post centered on the election? Or Felix Baumgartner in October? The Olympics in July? Content marketing works by creating content that gets found, read and shared online. Creating content around topical ideas is logical. But if your content gets found because of the festive spin, rather than the practical marketing element, what kind of traffic will it get?"