Long Live The Video
It’s been a few years since I’ve started writing here at Video Insider, commenting on the industry. And it was about three years ago when I was on a panel discussing if publishers could survive in the future without building a video business. We talked back then about the importance of implementing a syndication strategy with companies like 5min, CineSport, or YouTube, choosing OVP such as Brightcove, Kaltura, Ooyala or ThePlatform, and monetizing with Tremor, YuMe or Adapt.tv.
Why were we excited about online video? I don’t know if it was for the opportunity to tell a story using a new and exciting medium -- or more because we thought that video revenue could help the declining banner business, and the non-monetized mobile traffic that kept growing and growing ( according to Mary Meeker’s report ).
Whatever the reason, a few years later, online video is more relevant than ever, with even more startups, and success stories. Revision3 is now part of Discovery, Brightcove is a public company, Kaltura is being used by companies such as Groupon, Wikipedia, HBO and has over $40 million in funding, AOL jumps to $100 million in video revenue after two years, YouTube invests $100 million in original programming, HTML5 is still in development, and the list goes on and on.
We’ve also grown our day-to-day vocabulary with terms such as video syndication, multiplatform video experience, OVPs, video RTB platform, branded videos, incentivized views, click-to-play views, autoplay views, etc.
Coming back from Europe, I’m excited to report that video is by far one of the biggest ways major publishers use to generate their future premium revenue.
Long live video!
Recent Video Insider Articles
-
Three Lessons Digital Video Advertisers Should Learn from Direct Marketing May 20, 6:13 p.m.
As a consumer, I often see pre-roll ads on my phone, Roku, Wii, tablet and PC. ...
-
Once Again: Are You STILL Making These Fatal Video Content Mistakes? May 17, 11:10 a.m.
No one plans to make bad marketing videos. Yet, the majority of them ARE bad. And ...
-
Cable and Broadcast in TV Everywhere's Bed; In-Stream Engagement Strong May 16, 10:10 a.m.
Perhaps the most important story to emerge from the TV upfronts isn’t the next hot hour-long ...
-
What If Yahoo Bought TV Guide? May 15, 9:50 a.m.
I may be dating myself here, but I still remember when families sifted through the print ...
-
Mister Rogers: No Tattoos, But Wisdom To Spare May 14, 12:53 p.m.
Ten years after his death in 2003, Fred Rogers -- aka Mister Rogers -- is back ...
-
Content Is Consuming Us: If You Can't Beat 'Em, Join 'Em May 13, 12:53 p.m.
Two years ago, the inventor of the Web browser Marc Andreessen commented that software is eating ...
-
People Are People Are People: The Future Of Video May 10, 10:44 a.m.
“I think I just passed by Sarah Jessica Parker, and btw I’m much taller than her,” ...
-
Smart TV Reach Doubles, Tablet Owners Heavy SVOD Users May 9, 4:50 p.m.
Advertisers, take note: Consumers are getting savvier at connecting their TVs to the Internet, and interacting ...
-
Breaking The Bandwidth Barrier: Enabling Effective Video Ads May 8, 9:30 a.m.
On YouTube, four billion hours of video are viewed every month, and 72 hours of video ...
-
The New Rules Of Content May 7, 12:37 p.m.
If brand-conscious Martians landed on planet earth and wanted to market themselves, and we offered them ...
Be the first to comment on "Long Live The Video"
Leave a Comment