'USA Today' Refines Super Bowl Ad Meter

Advertising Age, Wednesday, December 12, 2012 4:30 PM
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USA Today is refining its longstanding Super Bowl Ad Meter, spelling the end of in-person panels "in an attempt to bring in more voters online, and is also discontinuing its brief Ad Meter collaboration with Facebook," writes Nat Ives. Next year the newpaper also plans "to bring [the Ad Meter's] scrutiny of commercials to TV events... beyond the big game."

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