VC Firm Launches With Support From Nielsen

With financial backing from Nielsen, VC firm Pereq Ventures launches "with plans to invest in marketing technology firms that will help advertisers reach and measure audiences across different media platforms and devices," writes Matthew Flamm. With connections between the two companies -- Pereq's chairman is also an exec at Nielsen -- "Nielsen will provide Pereg's portfolio companies with insights into media industries and a place to try out their products and services."

Read the whole story at Crain's New York Business »
Tags: metrics
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