Mini Goes Psychic

Brand-e.biz , Thursday, December 13, 2012 8 AM
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Mini has a Psychic Roadster website that gives visitors personalized readings about their future adventures, which, of course, would include the Mini. They can share their psychic reading with friends via Twitter, Facebook and email. “This is the kind of ground-breaking work that the launch of the new Mini Roadster warrants, injecting excitement into the Mini brand and a true British heritage brand such as Mini could take us on,” says Dale Gall, CEO of Profero, which developed the campaign.

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