Mark Jeffery breaks down the Land's End Catologue

Mark Jeffery, senior lecturer of executive programs at the Kellogg School of Management, claims that "Big Data" is nothing new, and to prove it, he deconstructed a Land's End catologue, with the help of audience members.  With the help of a female audience member we determined that the cover model was around 40 years old (pointing to the wrinkles with a laser pointer) and the catologue is therefore intended for "middle age moms." Additional evidence: a small line at the bottom of the cover that says "Men's XXL and More!" which Mark Jeffery interpreted to mean "you're married and you've got that fat husband at home."

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