• by Erik Sass , Staff Writer @eriksass1, December 13, 2012

According to panelists discussing "The Everlasting Importance of Creative" at the Search Insider Summit on Thursday morning, agencies would be well-advised to hire (and are in fact hiring) more recent graduates with psychology, biology, and (of course) math majors, as part of a larger push to try to understand consumer mindsets and behaviors. My favorite is biology -- if we can nail down stimulus-response with neuropsychology studies, full-scale mind control is only a few years away!  Whoops, did I say that?