Hitwise profiles millennial early adopters
Heather Dougherty, research director at Hitwise, shared some research insights about millennial early adopters and influencers. They over-indexed in their agreement with a number of statements which probably won't surprise, including: "people ask me about new technology purchases," "I sleep less because of the Internet," "I will try any new diet," "I want to get to the top of my career," and "marijuana should be legalized."
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