Nissan Names 'Wouldn't It Be Cool' Winners
Nissan has announced winners of its "Nissan Innovation Garage social media campaign aligned with the brand's "Wouldn't it be Cool," positioning. The winners came up with: A device enabling you to learn in your sleep, and a low-cost system for improving health care in developing countries.
Andrew Saldana of Downey, Calif., Ryan Helsel of Durham, N.C., and Kyle Vath of Cincinnati are the winners. The effort got 15,000 people to answer "Wouldn't It Be Cool If ____?", by submitting their best creative ideas at NissanInnovationGarage.com.
Nissan is presenting its grand prize winners, Saldana and Helsel, with $50,000 grants and 2013 Nissan Altimas in recognition of their submissions, which were chosen as the best two concepts by a panel of engineering and product development experts in collaboration with Nissan executive leadership.
Ideas were evaluated according to their originality, impact and feasibility. Nissan will work with both winners to promote their ideas using Kickstarter.com, a funding platform for creative projects. The company will also award Vath a 2013 Nissan Altima for his idea, which fans selected as their favorite.