Britons Prefer Web Shopping For Christmas
Research reveals that UK customers plan to spend most of their Christmas shopping budget online. The research, carried out by SDL, found that UK adults put internet shopping far ahead of in-store. Another 10% of shoppers said they would use a smartphone or tablet to do their online shopping. The research found that many consumers research gifts in-store before buying through a different channel. Over 55% of adults said they visited a store to review products they planned purchasing online.