IPad Mini Eating IPad's Lunch? So What

Forbes, Monday, December 17, 2012 8 AM
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Contributor Erika Morphy writes that Apple has timed the cannibalization perfectly. "Ever since the iPad Mini launched, Apple watchers wondered how long it would take for the Mini to cannibalize the iPad’s sales. Not long, as various figures are showing," she writes. But that's par for the course for Apple. She quotes Azita Arvani of the Arvani Group, who says that, as with one iPod quickly stealing sales from another one, it means “they could have rested on their laurels, and just expected to market to buy the one model of iPods but it is more important for them to continually innovate.”

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