Lancome Launches Optimized Mobile, Tablet Sites
It looks like Lancome is counting on last-minute mobile shopping this year. With little more than a week before Christmas, the cosmetics giant on Monday announced launching revamped mobile- and tablet-optimized sites to capitalize on holiday shopping and m-commerce across devices.
Designed and built by SapientNitro, Lancome’s updated mobile properties include product detail pages featuring color swatching, videos, how-to information and user reviews. The more user-friendly interface is intended to streamline browsing of categories like new products, skin care, and makeup, as well as multiple subcategories, through a series drop-down menus.
A simplified checkout process is aimed at driving more sales. The mobile relaunch also features a holiday gift guide that allows customers to shop by price and category. Powering m-commerce for Lancome’s mobile and tablet storefronts is Demandware, which makes a digital commerce platform for desktop Web sites and mobile apps and sites.
“Our customers are looking to experience and purchase Lancôme products in many different ways. We’re providing her with the opportunity to do so, while extending the service and experience of Lancôme beyond the department store,” said Alessio Rossi, VP of digital strategy, in a statement.
Jaspreet Singh, director of digital strategy for mobile and emerging platforms at SapientNitro, said the updated mobile and tablet sites marked Lancome’s entry into m-commerce in the U.S. However, it was the first cosmetics brand to launch a mobile commerce Web site in Japan in 2007.
While Lancome has no iPad app yet, Sing said the company wanted to first focus on creating a more mobile-friendly Web presence on smartphones and tablets to expand its holiday shopping options. “Today’s always-on consumers want to personally connect with their brands across all devices,” he said.
Recent Online Media Daily Articles
-
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Rolls Out Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ... -
Facebook: Sponsored Stories Settlement Gives Users 'Windfall' June 17, 6:04 p.m.
Facebook is asking a federal judge to grant final approval to a $20 million deal that ... -
Digital Businesses Address Need For Mobile Ops, Sites June 17, 5:12 p.m.
Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations ...
Be the first to comment on "Lancome Launches Optimized Mobile, Tablet Sites"
Leave a Comment