Comcast Launches Xfinity Latino
Comcast has launched Xfinity Latino, a suite of products and services developed for the Hispanic community. The new offering adds ten new popular Hispanic channels and doubles the amount of Hispanic On Demand content on TV and online.
The new lineup includes new television networks such as beIN Sport Espanol, Centroamerica TV, LAS (Latin American Sports and Vme Kids. The service also adds alternate (East and West coast) feeds of popular channels Telefutura, Telemundo and Univision. Digital customers will also receive access to a new Xfinity Latino Entertainment channel, which provides programming highlights and allows customers to navigate and directly access On Demand content through an interactive menu. The Latino Entertainment channel will be hosted by Telemundo TV personalities.
"Xfinity Latino is the result of years of planning and innovation focused on delivering the best Spanish-language video experience for customers," said Ruben Mendiola, vice president and general manager of Multicultural Video Services, in a statement. "As a Hispanic, I’m proud that Xfinity Latino brings together the very best programming channels, exclusive content, flexibility, convenience and value that Hispanics are looking for today."
Recent Marketing Daily Articles
-
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ...
Be the first to comment on "Comcast Launches Xfinity Latino"
Leave a Comment