WPP digital shop Possible has rejiggered its management ranks and named Tamy Harms as president of the agency’s Cincinnati office, where she will lead the firm’s 200-plus-person team there. Harms replaces Jodi Schmidtgoesling, who has been elevated to the new, global position of chief client officer, Fast Moving Consumer Goods (FMCG).
Most recently, Harms was with rival digital agency Digitas, a unit of Publicis Groupe, where she served as managing director of the agency’s Detroit office. During a four-year period at the firm, she is credited with spearheading a major expansion -- growing the office from a staff of just six to more than 200 and leading the firm’s efforts as digital agency-of-record for GM’s portfolio of brands, including Buick, GMC, GM Connected Customer, OnStar and GM Certified Service.
At Digitas, Harms has been replaced by Robert Guay, who was formerly Digitas senior vice president, marketing, based in Boston.
Schmidtgoesling, in her new role as chief client officer for FMCG, will coordinate with Possible management and clients around the
world to share best practices and help enhance and expand overall efforts in the the shop’s sector. She has worked with clients such as Procter & Gamble and Con Agra Foods. Schmidtgoesling
will continue to be based in Cincinnati.
Shane Atchison, global CEO of Possible, cited Harms’ “great expertise inspiring agency teams, leading new business initiatives and delivering standout work for Fortune 500 companies.” He added that Schmidtgoesling’s “understanding of the FMCG space, along with her success in leading large-scale initiatives that get results, have made her a client favorite.”
Possible, based in New York, has 32 offices around the globe, including London, Shanghai, New Delhi, Los Angeles, Seattle, Singapore and São Paulo. The firm’s clients include AT&T, Barclays, BP, Canon, Comcast, The Bill & Melinda Gates Foundation, Procter & Gamble, Nokia, Microsoft, Mazda and Starwood Hotels and Resorts Worldwide.