AOL App Open To Xbox Subscribers
Continuing to grow its footprint, the AOL On Network this week is making its app available to some 40 million Xbox Live subscribers.
With the addition of Xbox 360 to the lineup of supported platforms -- including Samsung, Roku and Sony devices -- advertisers will be able to reach more users.
“There is really no better validation than when a leader like Xbox turns to us to enhance their offering with our content,” said Rob DelaCruz, General Manager of Connected TV and Mobile Video at The AOL On Network.
The AOL On app will give Xbox Live users access to the On Network’s library of more than 420,000 short-form videos, which includes AOL original content from properties like Huffington Post, Engadget and TechCrunch.
Additional content partners include Reuters, AP, BBC, E!, ET Online, Sugar, Splash News, CNET and Martha Stewart.
Launched in April, the AOL On Network brings AOL's full video offering under one umbrella, with a reach of some 75 million unique monthly visitors, according to AOL, citing comScore data.
This is just the latest win for AOL and its On Network. Last month, the unit announced a partnership with online video platform Kaltura.
That deal alone made around 420,000 premium videos within the AOL On Network accessible from Kaltura's open-source video platform, which is used by 150,000 companies, including Best Buy, HBO and TMZ.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "AOL App Open To Xbox Subscribers"
Leave a Comment