Pay TV, IPTV Sustain Healthy Growth
The worldwide pay TV market keeps growing in
terms of subscribers, increasing 6% this year over 2012, with pay TV customer growth slowing down a bit next year.
Some 47 million subscribers were added this year, to reach a total of 864 million subscribers, according to ABI Research. Next year, the company estimates a 5% rise, or 43 million to 907 million subscribers.
IPTV (Internet-Protocol TV) services will grow at a faster pace -- 11% of 9 million subscribers to 79.3 million in 2013, with much of this coming from the Asia-Pacific region. By itself, China will add more than 3 million.
Cable will continue to have the biggest market share this year at 66.2%, but will decline slightly to 65.4% next year.
The company says that 33% of all pay-TV subscribers have HDTV services, with the biggest usage in North America. It accounts for 84% of all pay-TV subscriptions. Western Europe's HDTV penetration is at 76% of all pay TV subscriptions. ABI Research expects 38% of all global pay TV subscriptions to have some HDTV services.
Overall revenue is projected to keep growing. ABI Research says the worldwide pay-TV market is expected to reach $236 billion in revenue by the end of the year, up from the $223 billion mark from last year.
Pay TV revenue will continue to climb -- estimated to reach $281 billion by 2017.
"Three Friends Watching TV photo from Shutterstock"
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Pay TV, IPTV Sustain Healthy Growth"
Leave a Comment