Nelson Tapped As Top Time Editor

Martha-Nelson-AMartha Nelson has been named editor in chief of Time, Inc., the first woman to hold the title and only the seventh EIC in the company's history. Among the pubs she will oversee are Sports Illustrated, Fortune and Time. She replaces John Huey. 

Nelson, a 20-year Time Inc veteran, had been editorial director of its Style & Entertainment Group and Lifestyle Group. Previously, she was editor of People and the founding editor of InStyle. She extended InStyle's brand reach with TV specials and a digital site. 

She also oversaw the digital extensions of People, which became the top celebrity Web site.

Time CEO Laura Lang stated that Nelson was "a creative thinker with a visceral understanding of the consumer." She called her the "ideal leader" to helm operations.

Time Inc., a division of Time Warner, reports its magazines reach more than 110 million each month. Its sites draw nearly 50 million unique visitors monthly. However, the climate is changing for print. There were 82 magazines shuttered in 2012, including lifestyle publications at Omnimedia and the venerable print edition of Newsweek.

In the last 10 years, Time Inc.'s Fortune, Money, Time and People have lost staff and ad dollars. Revenue was down 6% in Q3. 

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