Out To Launch

CrushHolidayToronto-based agency Crush created a multi-episode holiday campaign showing the abrasive side of your typical mall Santa. In the first episode, the foul-mouthed Santa swears at adorable kids asking for gifts. A volunteer ringing a Salvation Army bell conveniently drowns out the bad language. See it here. Episode 2 is full of crack – Santa’s butt crack – when he gets stuck in a chimney. Watch it here. Unhappy with the elves’ toy-making abilities, the un-PC Santa shows them how it’s done in episode 3, seen here.

KissMassPartyThe interns at Cutwater were given the task of creating the agency holiday card. The end result is Kissmas Party, a site that combines the agency holiday party with its Christmas cards. The site houses a virtual mistletoe, underneath which users can kiss a stranger by uploading a photo via Instagram. Users who upload a picture can use the hashtag #leftkiss or #rightkiss, dependant on which side is their best. People are paired at random and I’ve seen some interesting matchups. One gal got a kiss from Pokemon’s Pikachu, and another got a smooch from a dog slipper.

InternHolidayBonusLowe Roche wants to help the less fortunate this holiday season: their unpaid interns. With that idea in mind, the agency created a website and video that demonstrates how easy it is for users to donate money. For every visit to InternHolidayBonus.com, Lowe Roche will donate $1 to the cause. So far, the site has raised $5,853.

 

BlueRockHolidayCardBlueRock shot their holiday card this year on an iPhone over the course of a two-week time span. The card features more than 30 employees doing 144 different actions. As the card progresses, more and more squares of people appear – think of The “Brady Bunch” opening theme. Watch it here.

 

 

ColoradoLotteryThe Colorado Lottery launched an amusing TV spot for its Holiday Scratch and Holiday Raffle games. An older man sits by the fireplace and compares the great gift of scratch-off games to gifts that are ideal in hindsight but sour quickly. Take that diamond engagement ring – you have to make a long-term commitment with that gift. Or the set of golf clubs that means endless hours of practicing. And that adorable kitten will only lead to more adorable viral videos. That simple scratch-off, however, could net its recipient up to $500,000 in prizes. See it here, created by Cactus.

 

PeepsPEEPS, the iconic sugarcoated Easter candy, has created its first-ever Christmas and Hanukkah ad campaign. I think my head just exploded, but it may be from an unexpected PEEPS sugar rush. An out-of-home campaign promotes the PEEPS candy-cane-flavored dipped marshmallow chicks using the tagline, “Hope You Survive the Holidays.” One ad shows a PEEP covered in melted candle wax that’s dripping from a menorah, while another shows a PEEP thisclose to being pelted by a snowball. See the ads here and here, created by The Terri & Sandy Solution.

FirstBankThe latest installment of FirstBank’s “helpfulness” campaign offers airport travelers a continuous showing of every scene of the 1946 Christmas movie, “It’s a Wonderful Life.” The catch is that each scene doesn’t move; rather, the scenes are the size of a postage stamp, laid out in a grid, with one frame per second, totaling 7829 shots. The ad states: “For a more enjoyable way to watch, get Free Checking and receive a Kindle Fire HD.” Not too shabby, since the offered Kindle Fire HD retails for $199. See creative here and here. In addition, there are some non-holiday executions that include all 168 pages of the January 1905 issue of Popular Mechanics and all 204 pages of Lewis Carroll’s 1865 “Alice’s Adventures in Wonderland.” TDA_Boulder created the campaign and handled the media buy.

ApocalymasTraction’s holiday card wishes everyone a Merry APOCALYMAS. The agency created a 12-day Advent Calendar that counts down until the end of the world. “Twelve days of what you need before it all comes crashing down just like the Mayans predicted,” starts the site. Users can scroll down to view a series of 12 videos. Today’s video is an ode to the ornament, but since it’s the end of the world, this poem is dark and depressing. I did enjoy the zombie Christmas video that shows the zombie side of Santa and the little tyke waiting for his gifts.

M&MsRandom iPhone App of the week: Chocolate and gaming merge in the “M&M’s Brand Chocolate Factory,” where M&M’S Characters save M&M’S Brand Candies from melting and falling into hot milk chocolate. Players use tools like rubber bands, conveyer belts, pinwheels and pipes, to move the bouncing M&M’s obstacles. Each candy that makes it into the bag becomes a point-scoring pinball that bounce through Pachinko pins to rack up points. Alchemy3 created the app, available for $.99 in the App Store

Recommend (2) Print RSS
  • NEW! Let's Play Hide The Keyfob

    Ford agency Blue Hive has created a racy new online film, which launched on Ford of Europe’s YouTube channel this week, in which a tanned hunk of a dude, sporting only some snug-fitting swimwear helps demonstrate the benefits of Keyless Entry in the new Ford EcoSport. As the man approaches ...
  • News Station Removes Red From News Segment To Draw Attention To Low Blood Donations

    Here's an interesting case study from Geometry Global's Romania office that helped raise awareness for the need for blood donations in the European country with the most critical need for blood donors. The agency teamed up with Observator, a prime-time news program on Antena 1, one of Romania's television channels. ...
  • Handwrite Holiday Cards Using Felt iPad App

    Random iPad App of the week: There's an iPad app that allows users to send handwritten holiday cards to friends and family. Felt is a free app where users can select a holiday card, upload pictures from their iPhone or iPad and handwrite each card and envelope using their finger ...
  • Only Fun Peanuts Make It To Jars Of Skippy Peanut Butter

    Skippy peanut butter launched its first ad campaign in more than five years with a TV spot that illustrates how peanuts are selected for jars of the beloved brand. "Fun Factory" shows a woman working a conveyor belt at a peanut factory. She cracks open nutshells one at a time ...
  • NEW! No Dialogue Necessary In Holiday Ad For Bojangles

    A box of Bojangles' fried chicken saves the day at a Christmas party, but not in the way that you may think. This holiday-themed ad, "Starlight," is free of dialogue, with only the lyrics of the Sufjan Stevens song, "Put the Lights on the Tree" heard throughout.  When one man returns ...
  • NEW! Forget Airbnb. Book Your Virtual Holiday Stay At Gingerbreadbnb

    Agencies have to up the ante each year when it comes to creating a holiday card that stands out from the crowd. McKinney crafted a charitable website that riffs off the popular Airbnb home rental service. No one can technically stay at Gingerbreadbnb, but each rental property sounds delicious. Visitors ...
  • NEW! Man Actually Eaten Alive In 1-800-CONTACTS Ad

    For all those disappointed last week when a man wasn't eaten alive by an anaconda as noted in Discovery Channel's "Eaten Alive," check out this 1-800-CONTACTS ad that DOES simulate a man eaten alive by an anaconda. The agency behind the ad, Pereira & O'Dell, noted that the spot was ...
  • NEW! School Lockdowns Are New Reality In Ad For Everytown For Gun Safety

    "Lockdown" depicts a new normal in school safety in an ad for Everytown for Gun Safety and Moms Demand Action for Gun Sense in America. The ad begins with a typical day in school for one classroom, until an emergency message is broadcast school-wide, informing teachers that the school is ...
  • NEW! Girls... And Guys, Have Fun In Las Vegas

    Las Vegas launched a pair of "What happens here, stays here" ads called "Transformation," shot from a man and woman's perspectives as they encounter one other in their different Vegas personas. Because that is what you do in Vegas. Be yourself and 10 other people. The fun begins poolside with ...
  • Tedy Bruschi And Papa Gino's Team Up To Prank Customers

    Papa Gino's and Super Bowl Champion Tedy Bruschi had a great time pranking customers. As consumers waited for their pizza, a large cardboard photo of the former New England Patriots player would come to life with the voice of Bruschi himself. When the pizza was ready, it was delivered to ...
>> Out to Launch Archives