Out To Launch

CrushHolidayToronto-based agency Crush created a multi-episode holiday campaign showing the abrasive side of your typical mall Santa. In the first episode, the foul-mouthed Santa swears at adorable kids asking for gifts. A volunteer ringing a Salvation Army bell conveniently drowns out the bad language. See it here. Episode 2 is full of crack – Santa’s butt crack – when he gets stuck in a chimney. Watch it here. Unhappy with the elves’ toy-making abilities, the un-PC Santa shows them how it’s done in episode 3, seen here.

KissMassPartyThe interns at Cutwater were given the task of creating the agency holiday card. The end result is Kissmas Party, a site that combines the agency holiday party with its Christmas cards. The site houses a virtual mistletoe, underneath which users can kiss a stranger by uploading a photo via Instagram. Users who upload a picture can use the hashtag #leftkiss or #rightkiss, dependant on which side is their best. People are paired at random and I’ve seen some interesting matchups. One gal got a kiss from Pokemon’s Pikachu, and another got a smooch from a dog slipper.

InternHolidayBonusLowe Roche wants to help the less fortunate this holiday season: their unpaid interns. With that idea in mind, the agency created a website and video that demonstrates how easy it is for users to donate money. For every visit to InternHolidayBonus.com, Lowe Roche will donate $1 to the cause. So far, the site has raised $5,853.

 

BlueRockHolidayCardBlueRock shot their holiday card this year on an iPhone over the course of a two-week time span. The card features more than 30 employees doing 144 different actions. As the card progresses, more and more squares of people appear – think of The “Brady Bunch” opening theme. Watch it here.

 

 

ColoradoLotteryThe Colorado Lottery launched an amusing TV spot for its Holiday Scratch and Holiday Raffle games. An older man sits by the fireplace and compares the great gift of scratch-off games to gifts that are ideal in hindsight but sour quickly. Take that diamond engagement ring – you have to make a long-term commitment with that gift. Or the set of golf clubs that means endless hours of practicing. And that adorable kitten will only lead to more adorable viral videos. That simple scratch-off, however, could net its recipient up to $500,000 in prizes. See it here, created by Cactus.

 

PeepsPEEPS, the iconic sugarcoated Easter candy, has created its first-ever Christmas and Hanukkah ad campaign. I think my head just exploded, but it may be from an unexpected PEEPS sugar rush. An out-of-home campaign promotes the PEEPS candy-cane-flavored dipped marshmallow chicks using the tagline, “Hope You Survive the Holidays.” One ad shows a PEEP covered in melted candle wax that’s dripping from a menorah, while another shows a PEEP thisclose to being pelted by a snowball. See the ads here and here, created by The Terri & Sandy Solution.

FirstBankThe latest installment of FirstBank’s “helpfulness” campaign offers airport travelers a continuous showing of every scene of the 1946 Christmas movie, “It’s a Wonderful Life.” The catch is that each scene doesn’t move; rather, the scenes are the size of a postage stamp, laid out in a grid, with one frame per second, totaling 7829 shots. The ad states: “For a more enjoyable way to watch, get Free Checking and receive a Kindle Fire HD.” Not too shabby, since the offered Kindle Fire HD retails for $199. See creative here and here. In addition, there are some non-holiday executions that include all 168 pages of the January 1905 issue of Popular Mechanics and all 204 pages of Lewis Carroll’s 1865 “Alice’s Adventures in Wonderland.” TDA_Boulder created the campaign and handled the media buy.

ApocalymasTraction’s holiday card wishes everyone a Merry APOCALYMAS. The agency created a 12-day Advent Calendar that counts down until the end of the world. “Twelve days of what you need before it all comes crashing down just like the Mayans predicted,” starts the site. Users can scroll down to view a series of 12 videos. Today’s video is an ode to the ornament, but since it’s the end of the world, this poem is dark and depressing. I did enjoy the zombie Christmas video that shows the zombie side of Santa and the little tyke waiting for his gifts.

M&MsRandom iPhone App of the week: Chocolate and gaming merge in the “M&M’s Brand Chocolate Factory,” where M&M’S Characters save M&M’S Brand Candies from melting and falling into hot milk chocolate. Players use tools like rubber bands, conveyer belts, pinwheels and pipes, to move the bouncing M&M’s obstacles. Each candy that makes it into the bag becomes a point-scoring pinball that bounce through Pachinko pins to rack up points. Alchemy3 created the app, available for $.99 in the App Store

Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Marshawn Lynch Sells Skittles On Live TV

    Home shopping channel EVINE Live got ready for the upcoming football season Tuesday morning by welcoming Seattle Seahawks running back Marshawn Lynch, on a live broadcast to sell Skittles. The die-hard Skittles fan teamed up with host Allison Waggoner and spent more than five minutes selling wholesale-sized amounts of Skittles ...
  • NEW! California Milk Advisory Board Gets Real

    The California Milk Advisory Board (CMAB) has shifted its  campaign focus with "Return to Real," a series of TV spots that launched last week. "Return to Real" places the happy talking cows on the back burner, replaced by a focus on wholesome food and the farmers who produce it. Each ...
  • NEW! Ronda Rousey Stars In Latest Carl's Jr. Ad

    Is this the new breakfast of champions? Ronda Rousey shows her sweet side as she takes down her Cinnamon Swirl French Toast Breakfast Sandwich in a 30-second ad for Carl's Jr. "Winning Combination" shows the breakfast sandwich interspersed with footage of Rousey and her championship belt, along with her kicking ...
  • NEW! Do A Good Deed On 9/11 Day

    The 9/11 Day organization, a nonprofit that encourages good deeds and service on 9/11, launched a TV campaign leading up to the 14th anniversary that focuses on the children born on Sept. 11, 2001. More than 13,000 babies were born that day. A 60-second spot presents one such girl, named ...
  • NEW! Castor & Pollux: Read Pet Food Labels Because Your Pet Can't

    The "science" is in: dogs can't read labels, so it's up to their owners to and feed them Castor & Pollux Natural Petworks. In an ad breaking September 1, we see an adorable pooch failing every reading test thrown his way. If he followed any commands onscreen, the dog would ...
  • HearAngel App Monitors User's Listening Level Of Music

    Random App of the week: This app isn't available just yet, but it's something most of us could use. Naked Europe partnered with LimitEar to launch www.hearangel.com, a website promoting the upcoming HearAngel app that will go into development later this year. HearAngel will monitor how someone listens to music ...
  • Reef Campaign Highlights Things More Important Than Competition

    Did I just get emotional watching a surfing video? Yes, I did. Reef, a line of surfing equipment and apparel, launched a beautiful campaign highlighting things that are more important than winning a sports competition. The two-minute video introduces viewers to Nicolas Gallegos, a man who is unable to surf ...
  • Dell Launches B2B Campaign, 'Beat Again'

    Dell launched a BtoB campaign to raise awareness of its enterprise capabilities. "Future Ready" illustrates the future of business and technology to a target audience of C-suite execs and IT decision-makers. The debut ad, "Beat Again," is set in the distant future and shows tech's role in finding a new ...
  • LG Electronics Explains The Science Behind Its Smart TVs

    LG Electronics dubbed its amusing TV spots promoting its smart TVs "The Science Behind." TVs may be smarter, but content watched on them is a bit more lowbrow. Each of the four ads begins with a serious voiceover explaining the technology inside these fancy, intelligent TVs -- as viewers watch ...
  • NEW! Stephen Curry, Misty Copeland And Jordan Spieth Are The Sum Of Their Training In Under Armour Ad

    Under Armour launched "Rule Yourself," a 60-second anthem for athletes everywhere, illustrating how a combination of hard work and discipline makes us all stronger. The stunning ad features NBA player Stephen Curry, ballerina Misty Copeland and golfer Jordan Spieth practicing their crafts. Each athlete is multiplied countless times, so it ...
>> Out to Launch Archives