Out To Launch

CrushHolidayToronto-based agency Crush created a multi-episode holiday campaign showing the abrasive side of your typical mall Santa. In the first episode, the foul-mouthed Santa swears at adorable kids asking for gifts. A volunteer ringing a Salvation Army bell conveniently drowns out the bad language. See it here. Episode 2 is full of crack – Santa’s butt crack – when he gets stuck in a chimney. Watch it here. Unhappy with the elves’ toy-making abilities, the un-PC Santa shows them how it’s done in episode 3, seen here.

KissMassPartyThe interns at Cutwater were given the task of creating the agency holiday card. The end result is Kissmas Party, a site that combines the agency holiday party with its Christmas cards. The site houses a virtual mistletoe, underneath which users can kiss a stranger by uploading a photo via Instagram. Users who upload a picture can use the hashtag #leftkiss or #rightkiss, dependant on which side is their best. People are paired at random and I’ve seen some interesting matchups. One gal got a kiss from Pokemon’s Pikachu, and another got a smooch from a dog slipper.

InternHolidayBonusLowe Roche wants to help the less fortunate this holiday season: their unpaid interns. With that idea in mind, the agency created a website and video that demonstrates how easy it is for users to donate money. For every visit to InternHolidayBonus.com, Lowe Roche will donate $1 to the cause. So far, the site has raised $5,853.

 

BlueRockHolidayCardBlueRock shot their holiday card this year on an iPhone over the course of a two-week time span. The card features more than 30 employees doing 144 different actions. As the card progresses, more and more squares of people appear – think of The “Brady Bunch” opening theme. Watch it here.

 

 

ColoradoLotteryThe Colorado Lottery launched an amusing TV spot for its Holiday Scratch and Holiday Raffle games. An older man sits by the fireplace and compares the great gift of scratch-off games to gifts that are ideal in hindsight but sour quickly. Take that diamond engagement ring – you have to make a long-term commitment with that gift. Or the set of golf clubs that means endless hours of practicing. And that adorable kitten will only lead to more adorable viral videos. That simple scratch-off, however, could net its recipient up to $500,000 in prizes. See it here, created by Cactus.

 

PeepsPEEPS, the iconic sugarcoated Easter candy, has created its first-ever Christmas and Hanukkah ad campaign. I think my head just exploded, but it may be from an unexpected PEEPS sugar rush. An out-of-home campaign promotes the PEEPS candy-cane-flavored dipped marshmallow chicks using the tagline, “Hope You Survive the Holidays.” One ad shows a PEEP covered in melted candle wax that’s dripping from a menorah, while another shows a PEEP thisclose to being pelted by a snowball. See the ads here and here, created by The Terri & Sandy Solution.

FirstBankThe latest installment of FirstBank’s “helpfulness” campaign offers airport travelers a continuous showing of every scene of the 1946 Christmas movie, “It’s a Wonderful Life.” The catch is that each scene doesn’t move; rather, the scenes are the size of a postage stamp, laid out in a grid, with one frame per second, totaling 7829 shots. The ad states: “For a more enjoyable way to watch, get Free Checking and receive a Kindle Fire HD.” Not too shabby, since the offered Kindle Fire HD retails for $199. See creative here and here. In addition, there are some non-holiday executions that include all 168 pages of the January 1905 issue of Popular Mechanics and all 204 pages of Lewis Carroll’s 1865 “Alice’s Adventures in Wonderland.” TDA_Boulder created the campaign and handled the media buy.

ApocalymasTraction’s holiday card wishes everyone a Merry APOCALYMAS. The agency created a 12-day Advent Calendar that counts down until the end of the world. “Twelve days of what you need before it all comes crashing down just like the Mayans predicted,” starts the site. Users can scroll down to view a series of 12 videos. Today’s video is an ode to the ornament, but since it’s the end of the world, this poem is dark and depressing. I did enjoy the zombie Christmas video that shows the zombie side of Santa and the little tyke waiting for his gifts.

M&MsRandom iPhone App of the week: Chocolate and gaming merge in the “M&M’s Brand Chocolate Factory,” where M&M’S Characters save M&M’S Brand Candies from melting and falling into hot milk chocolate. Players use tools like rubber bands, conveyer belts, pinwheels and pipes, to move the bouncing M&M’s obstacles. Each candy that makes it into the bag becomes a point-scoring pinball that bounce through Pachinko pins to rack up points. Alchemy3 created the app, available for $.99 in the App Store

Recommend (2) Print RSS
  • NEW! DDB Canada Reinvents Opera Using Street Artists

    To draw a younger crowd to its production of Stickboy, the Vancouver Opera created an awareness campaign that profiles the work of four Vancouver artists: Nick Gregson, Carson Ting, Ben Tour and Ola Volo. Stickboy explores the inner life of a young boy transformed by bullying. The artists were tasked ...
  • NEW! 'Be Relentless' Is The Rallying Cry For 2014-2015 Los Angeles Clippers

    Last season, the Los Angeles Clippers faced drama both on and off the court. With the launch of a new basketball season comes a new attitude for the team: "Be Relentless." A 60-second spot with the same name launched nationally during the NBA 2014-2015 season opener doubleheader games. The black-and-white ...
  • Samsung Unleashes 'The Power Of The Curve'

    Samsung's curved UHD TV is stunning. And I bet the price tag is stinging. High fashion and sleek, modern architecture collide in "The Power Of The Curve." The 90-second video follows a handful of models as they walk through a house that's full of curved televisions. There's so many curved ...
  • Watch The 'In The Raw' Family Grow Before Your Eyes

    In The Raw sweetener is a Brooklyn-based, family-owned company that produces a slew of natural sweeteners often found inside the small brown packets in coffee shops. The company launched a TV spot to educate consumers on the size of their family tree -- one that keeps sprouting new branches. "All ...
  • The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'

    Random iPhone App of the week: The Boxtrolls launched its official mobile game, "The Boxtrolls: Slide 'n' Sneak," to coincide with the movie's theatrical release. The side-scrolling adventure game brings players to the underground-cavern-dwelling community of the Boxtrolls. Players must traverse the world of Cheesebridge to rescue captured Boxtrolls from ...
  • Burt's Bees 'Uncaps Flavor' In Each Tube Of Lip Balm

    Burt's Bees has launched its first TV spot and it's quite the animated story. The ad begins with a pair of worker bees dropping a tube of Beeswax lip balm. Next, a mint parachute opens to soften the tube's fall as a grapefruit butterfly escapes a net of honey. Still with ...
  • NEW! Villaggio Bread Is So Good That Someone Is Stealing A Bite From Boy's Lunch. Who Is It?

    Mystery and food are the stars of "The Bite," an adorable TV spot for Villaggio bread. Set in an Italian city, the ad features a young boy, lunchbox in hand, walking to school. His highlight of the day is lunch, so imagine his disappointment when he opens his lunchbox to ...
  • NEW! For Halloween, Trulia Conducts A Haunted Open House

    It appears that Halloween is the favorite holiday of the folks at Trulia. The online resource for finding a new home had a great deal of fun leading up to Halloween, all at the expense of potential homebuyers. House hunting is difficult, but this spooky video takes it to a ...
  • NEW! Romantic Hubby Uses WEMO To Rig House And Surprise Wife On Anniversary

    WEMO might be the closest thing to "The Jetsons" we'll ever see. For the record, I'm still waiting for my flying car... The technology allows users to control household electronics from mobile devices. And not just the lighting or the heat; we're talking coffee makers, curling irons, humidifiers, slow cookers ...
  • NEW! Dodge Brothers' Car Chase Spans 100 Years

    Boys and their toys. In this case, it's also their legacy. The latest commercial in the Dodge Brothers brand campaign is full of your typical case of sibling rivalry. "John vs Horace" tells the story of two men who are business partners, brothers, friends and competitors. In celebrating its 100-year ...
>> Out to Launch Archives