Video Behavioural Targeting Down In Q3

Behavioural targeting for video dipped in the third quarter, with 18.5% of video ads served using the method, compared to 19% the previous quarter, according to research from addressable audience platform Videology exclusive to The Drum. The report, based on 400 million video ad impressions in the UK, tracked all video campaigns run across the Videology client portfolio during the third quarter of 2012.

Read the whole story at The Drum » Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.