Commentary

How The Daily Deals "Fading" Business Model Affects Email Marketing

The explosion of the daily deal ecommerce businesses that are reliant on anticipated emails helped reprove the viability of the email channel. Now that the daily deal sites are struggling, is it an indication that email's effectiveness is waning as well? A closer look reveals that the daily deal sites' models and email execution are likely more to blame for their ongoing challenges. 

Read the full article on Deliverability.com.

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Tags: email
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1 comment about "How The Daily Deals "Fading" Business Model Affects Email Marketing ".
  1. Paula Lynn from Who Else Unlimited , December 21, 2012 at 6:40 p.m.
    Bad deals have nothing to with emails. Eating too much paper ?