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How The Daily Deals "Fading" Business Model Affects Email Marketing
- Deliverability.com, Friday, December 21, 2012 1:41 PM
The explosion of the daily deal ecommerce businesses that are reliant on anticipated emails helped reprove the viability of the email channel. Now that the daily deal sites are struggling, is it an indication that email's effectiveness is waning as well? A closer look reveals that the daily deal sites' models and email execution are likely more to blame for their ongoing challenges.
