News Brief
CNET: Google Gets Top Marketer From Samsung
Dec 25, 2012, 8:23 PM
Google is tasking its Motorola unit with making its next flagship devices, instead of trusting Samsung or LG, according to CNET. Now Google has poached one of Samsung's key marketing executives as well. Google has reportedly hired Brian Wallace, former VP of strategic marketing at Samsung's mobile arm. Wallace will do a similar role over at Motorola, according to sources.
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