Why Mobile Email Templates Need to Disappear

VentureBeat, Dec 26, 2012, 3:48 PM
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With the rapid proliferation of new mobile devices, each with its own screen size and resolution, the current propensity to design mobile emails for each device has become untenable. Instead, email marketers should adopt a device-agnostic approach that trades per-device-optimization for an adaptive layout that renders well in any platform.

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