Statistical Significance in a Testing World

Experian Marketing Services, Dec 27, 2012, 4:22 PM
  • Comment
  • Recommend
Subscribe to Email Marketing Daily


While many marketers are aware of the role of statistical significance in A/B testing, a more fundamental understanding of the mechanics that lie beneath the phrase can improve tests' accuracy and defensibility. 

Read the full article on the Experian Marketing Services blog.

Read the whole story at Experian Marketing Services »

Be the first to comment on "Statistical Significance in a Testing World"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Email Marketing Daily Articles

» Email Marketing Daily Archives