This season, Los Angeles advertising agency RPA has raised more than $92,000 for United Way for the I Have a Dream Foundation. The agency ran an online auction called RPA Bay and a 6th annual RPA hosted live auction with proceeds going to the I Have a Dream Foundation. They could also take part in a “Pay It Forward” program.
Co-founder Gerry Rubin chose United Way and began the relationship in 1986. The agency says that because United Way has an array of different charities that aim to help hunger, poverty, or education, Rubin was attracted to the idea of giving Associates the option to choose where they wanted to donate.
This article intiailly appeared in MarketingDaily on December 24.