App and data manager TigerLogic just agreed to buy mobile app publisher Storycode in a deal valued at about $7.3 million.
Per the deal, TigerLogic plans to integrate Storycode -- which helps brands develop story-driven mobile apps -- into Postano, its own social media visualization platform.
With Storycode, “we believe we will be well positioned to close the social media communications gap between consumers and brands," said Richard Koe, TigerLogic’s interim CEO.
To cut down on costs, the Storycode platform allows brands to use existing content management systems, social platforms and video channels to create and populate new apps.
Based in Portland, Oregon, Storycode customers include CBS, NBC, Thomson Reuters, Entrepreneur Media, The Independent and Mindjet.
TigerLogic's enterprise customer base includes more than 500,000 active users representing more than 20,000 Web sites globally.
The acquisition is expected to close early in TigerLogic's fourth quarter of fiscal year 2013. Closing of the acquisition is conditional on certain conditions, including approval of the transaction by Storycode's stockholders and certain third parties.