UK Anti-Smoking Campaign With Metastases

Marketing Week , Thursday, January 3, 2013 8:05 AM
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A cigarette grows a cancerous tumor in a shocking UK Department of Health campaign to get people to stop lighting up. In the ad, a guy goes out to his back yard with his coffee and morning cigarette. As he smokes a carcinoma appears on the cigarette. It grows larger and larger as the man puffs. The Dare-created spot explains that smoking 15 cigarettes could cause a mutation that leads to cancerous tumors.

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