CBS Launches Second-Screen App
CBS is expanding a second-screen iPad app to include “CSI:” and “Hawaii Five-O” after an initial launch with “NCIS: Los Angeles.” Plans
call for expansion to other series.
The second-screen opportunity falls under the umbrella of the expansion of CBS Connect to an iPad app. Launched last spring online, CBS Connect provides
a single home for social-media conversation about CBS shows across multiple dayparts.
CBS Connect allows viewers to interact with one another and includes tweets from talent.
Second-screen offerings, which can be synced with what’s happening on-air, are assembled by the writers and producers of particular shows. Content might include behind-the-scenes video,
additional character information, as well as a chance to participate in polls and answer trivia questions.
The content can be accessible during a live broadcast, also via on-demand and
DVR-enabled viewing.
The CBS Connect app will roll out for “NCIS: Los Angeles” on Jan. 8, “Hawaii Five-O” on Jan. 14 and “CSI:” on Jan. 16.
The “NCIS: Los Angeles” second-screen opportunity debuted with the show’s season premiere in September and Marc DeBevoise, general manager at CBS Interactive, stated that usage
levels have “validated our multi-platform strategy” and an aim is to allow viewers to “dive deeper” into episodes.
Recent MediaDailyNews Articles
-
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS' Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a big victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ... -
Clear Channel Outdoor Unveils Consumer Networks May 20, 5:23 p.m.
Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with ... -
Digital TV Video Biz Is Booming May 20, 4:10 p.m.
As traditional TV platforms project small gains in their $70 billion business, new digital TV video ... -
Initiative Wins Amazon's Global Media Account May 20, 3:09 p.m.
Interpublic Group’s Initiative has won global media duties for e-Commerce giant Amazon.com after a review.The company’s ... -
Media Storm Inks Ad Buying Deal With Videology May 20, 1:55 p.m.
Media Storm, which specializes in representing entertainment entities, such as FX and Food Network, has signed ...
Be the first to comment on "CBS Launches Second-Screen App "
Leave a Comment