CBS Launches Second-Screen App
CBS is expanding a second-screen iPad app to include “CSI:” and “Hawaii Five-O” after an initial launch with “NCIS: Los Angeles.” Plans
call for expansion to other series.
The second-screen opportunity falls under the umbrella of the expansion of CBS Connect to an iPad app. Launched last spring online, CBS Connect provides
a single home for social-media conversation about CBS shows across multiple dayparts.
CBS Connect allows viewers to interact with one another and includes tweets from talent.
Second-screen offerings, which can be synced with what’s happening on-air, are assembled by the writers and producers of particular shows. Content might include behind-the-scenes video,
additional character information, as well as a chance to participate in polls and answer trivia questions.
The content can be accessible during a live broadcast, also via on-demand and
DVR-enabled viewing.
The CBS Connect app will roll out for “NCIS: Los Angeles” on Jan. 8, “Hawaii Five-O” on Jan. 14 and “CSI:” on Jan. 16.
The “NCIS: Los Angeles” second-screen opportunity debuted with the show’s season premiere in September and Marc DeBevoise, general manager at CBS Interactive, stated that usage
levels have “validated our multi-platform strategy” and an aim is to allow viewers to “dive deeper” into episodes.
Recent MediaDailyNews Articles
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Bonnier, Source Interlink Swap Mags Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ...
Be the first to comment on "CBS Launches Second-Screen App "
Leave a Comment