Mobile advertising company InMobi on Tuesday announced the acquisition of Overlay Media, a U.K.-based startup focused on context-aware mobile technology. Data scientists have developed a platform called the context engine, designed to deliver personalized content to mobile users, per InMobi.
"We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally,” stated InMobi founder and CEO Naveen Tewari.
The Overlay Media team will be based in InMobi’s London office. Terms of the deal were not disclosed.