CBS Works With Microsoft To Stream People's Choice Awards On Xbox LIVE
There are several signs that technology from Google and Microsoft will enable consumers to cut the cord with TV service providers. I've been
searching for solutions and waiting for the day.
CBS will broadcast live the 2013 People's Choice Awards on Xbox 360 for all Xbox LIVE Gold subscribers in the U.S. The show starts at 9:00 p.m. EST and prior to that, Xbox LIVE will stream a special live red carpet broadcast beginning at 8:00 p.m. EST.
Produced by Mark Burnett, the awards programs will provide viewers with a unique, interactive television experience ranging from poll questions to real-time viewer feedback. Xbox LIVE users can weigh in on red carpet and awards happenings and celebrity interviews and answer trivia questions and polls using their Xbox 360 controller.
Google has placed an emphasis on live TV through Google TV apps that combine live TV and online content, but most likely not to anger the broadcast industry. Company execs insist the devices are intended as a means to cut cords, and to complement "your cable TV experience."
Vizio CTO Matt McRae told GigaOm that he expects these devices to surface later this year. He said: "You're gonna see a plethora of new devices. Some will be probably pure OTT devices." Some small devices will only have a HDMI out slot and simple remote control. Others will have complex features.
Although this is a major departure from Google's recent strategy, ditching the HDMI input port for at least some upcoming Google TV devices would help brands like Vizio target consumers who are interested in a pure streaming experience.
In a video interview, McRae explains how Google tried to solve a complex problem in its first software version to provide a fully integrated experience that celebrated search across the set-top box, OTT, and DVR.
McRae expects later this year to see Google TV devices with a focus on streaming apps, which will allow more content on consumers who want to cut the cord.
One thing that Internet TV lacks for certain is live streaming content, such as news reports and regularly scheduled broadcast shows.
Recent Search Marketing Daily Articles
-
Search Signals From Balloons June 17, 5:03 p.m.
Google scientists believe hot air balloons can lead to a truly connected worldwide Web. The latest ...
-
How Storytellers Influence Change June 14, 1:36 p.m.
In May, Google introduced the Engagement Project, which analyzes "how" youth today view advertisements and marketing ...
-
Really - Cloud Computing Is Safe, Secure. Honest June 13, 1:04 p.m.
Edward Snowden didn't just reveal a top secret U.S. surveillance operation, but rather opened the eyes ...
-
Misconceptions Between Marketers' Perceptions, Consumers' Behavior June 12, 12:52 p.m.
There's a disconnect between marketing executives' perception of how consumers like to engage with brands and ...
-
Apple Siri Defaults To Bing June 11, 1:48 p.m.
A new Apple-Bing relationship could mean the start of something sweet for brand marketers. A deal ...
-
Tips On Structuring Tomorrow's Search Marketing Department June 10, 2:11 p.m.
The next version of the marketing department will require a multichannel strategist to lead the company ...
-
Do Duplicate Leads Benefit Or Hinder Performance? June 7, 12:16 p.m.
Duplicate leads have a higher value than previously believed, according to a new study released this ...
-
Yandex Makes Search Queries The Destination Rather Than The Journey June 6, 4:08 p.m.
It could become every brand advertiser's dream: Keep searchers on query pages longer than a few ...
-
When Showrooming Requires A Mobile Search App June 5, 4:07 p.m.
Disruptive technologies tend to modify business models. The mobile phone created a hotbed for advertisers looking ...
-
When Social Becomes Currency For Search Marketers June 4, 1:54 p.m.
Marketers keep hearing how data will become "gold" for brands, but how can sharing content and ...
Be the first to comment on "CBS Works With Microsoft To Stream People's Choice Awards On Xbox LIVE"
Leave a Comment