Global CEO Plaza Exits MPG
MPG Global CEO Maria Luisa Francoli Plaza is leaving the agency after 20 years, the agency has confirmed. A replacement is expected to be announced in "the coming weeks,"
per MPG.
Signaling the importance that the agency placed on the U.S. market, Francoli Plaza relocated to New York from Spain in 2007. The company has been relatively quiet on the new
business front of late, although the shop did manage to retain the Sears Holdings media account late last year after a lengthy review.
Francoli Plaza’s departure comes amid some
reshuffling of the senior ranks at two other Havas-owned agencies: Arnold and Havas Worldwide.
Andrew Benett, Arnold Worldwide Global CEO, was appointed global president at Havas Worldwide, assuming day-to-day management duties for the global network, previously handled by David Jones, who is also head of the parent company Havas.
Benett will report to Jones, who will remain
Global CEO of the Havas Worldwide network. Succeeding Benett at Arnold is Robert LePlae, previously the shop's global president. LePlae will also report to Jones. It was not clear if there was a
connection. MPG has worked closely with both shops on certain accounts.
The agency’s North American management has undergone a number of changes in recent years. In late 2008,
Francoli Plaza hired Shaun Holliday, an outsider with no previous media agency experience, as North American CEO. He was gone by spring 2010, and Francoli Plaza took on double duty overseeing both the
agency’s global and NA operations.
In May 2011, Sasha Savic was promoted to COO of Havas Media North America, tasked with overseeing all account management, agency operations and product
development across the organization's business. He departed less than a year later for competitor MediaCom, the WPP media shop.
In September of last year, the shop promoted Lori Hiltz
to North American CEO of MPG and Havas Media, the umbrella organization that oversees a portfolio of specialty media units including Havas Digital, Havas Sports & Entertainment and customized
campaign specialist Arena Media. Up till now, Hiltz has reported to Francoli Plaza. Prior to her promotion, Hiltz was head of MPG’s Chicago office, where she also managed the retail giant Sears
Holdings account, including both Sears and K-Mart.
Francoli Plaza's future plans are unknown.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Global CEO Plaza Exits MPG"
Leave a Comment