Axe's Super Bowl XLVII Mission
NYSportsJournalism.com , Monday, January 14, 2013 8 AM
Unilever's men's grooming division is preparing a mission that goes beyond its first foray into Super Bowl advertising — a global campaign fronted by former astronaut Buzz Aldrin that will see 22 people attend a space camp in an effort to earn a seat on a shuttle heading to the brink of outer space.
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