Grey Lands National Park Foundation, Focus On Centennial

WPP's Grey New York office has been named agency-of-record for the National Park Foundation, the philanthropic partner of the National Park Service, following a review.

Grey will oversee a campaign supporting the Centennial anniversary of the National Park Service in 2016.  The following Grey Group and WPP companies will participate:  Grey New York (advertising and digital marketing); Wing (multi-cultural marketing); Alliance (activation and event marketing); and Cohn & Wolfe (public engagement and public relations).