Participant Taps Current's Arianas As Ad Sales Chief

John Arianas has been named executive vice president-advertising sales & partnerships at Participant Media, which is developing an as-yet-unnamed new cable TV network aimed at Millennials. Arianas, who reports to Participant Media President Evan Shapiro, most recently was senior vice president-linear & digital ad sales at Current TV, and previously was a cable TV ad sales vet working at VIacom's Comedy Central and MTV networks. He will be responsible for assembling and managing the advertising sales and media partnerships team for Participant Television’s new cable network as well as TakePartTV on YouTube and Takepart.com.