Around the Net
Targeting and Personalization as 'Exciting an Opportunity' as Social Media Engagement
- Marketing Charts, Monday, January 14, 2013 5:23 PM
A new study by Econsultancy polled marketers on digital opportunities and asked them to identify the ones they found the "most exciting" for 2013. Leading the list was mobile optimization at 43%, up from 38% in 2012. Close behind were Targeting and Personalization and Social Media Engagement, each at 35%. Social Media Engagement is down from 54% in 2012, while Targeting and Personalization was not seen as exciting enough to even include in the 2012 study.
