The Mobile Marketing Association has formed a new advisory board focused specifically on brand marketers and insuring mobile is integrated strategically into the overall marketing mix. The members of the MMA’s new Executive Marketing Advisory Board were selected based on their commitment to marketing innovation in mobile and include executives from Visa, Coca-Cola, Home Depot and Wal-Mart. Sheryl Daija, chief strategy officer for the MMA, will oversee the board, which will meet this month to create a preliminary agenda for the group.
Below is the full advisor board membership:
-Linda Boff, Global Executive Director, Advertising, Digital and Design, General Electric
-Bonin Bough, VP Global Media & Consumer Engagement, Mondelez International
-Kevin Burke, Chief Marketing Officer, Visa
-Vanessa Colella, Managing Director and Head of North America Marketing, Citi
-John Costello, Chief Global Marketing and Innovation Officer, Dunkin’ Brands
-Tom Daly, Group Director, Global Connections, The Coca-Cola Company
-Mark Gambill, VP, Integrated Media and Marketing, Home Depot Inc.
-Jack Haber, VP Global Advertising & Digital, Colgate-Palmolive
-Doug Moore, VP Advertising and Branding, General Mills
-Marc Speichert, Chief Marketing Officer, L'Oreal
-John Travis, VP Brand Marketing, Adobe
-Rahul Welde, VP of Media, Unilever
-Wanda Young, Senior Director, Social Media Strategy, Wal-Mart