Nat Geo Lets Users Share 'Cover' Photos Via Twitter
National Geographic is known for its striking images from around the world. But now anyone can see their photos framed in its iconic yellow as part of the magazine’s 125th anniversary celebration.
San Francisco startup Chute is powering a digital campaign that lets people takes pictures of “what matters most to them” and upload them to Instagram or Twitter at the hash-tag #framewhatmatters. The effort combines low- and high-tech, requiring participants to first cut print out and cut out the yellow border from the Twitter page to frame whatever photo they want to upload.
Through the initiative, which National Geographic is promoting on its home page, people have uploaded the Nat Geo border around images showing money, cats (naturally), donuts, flowers, yogurt, pizza, and lots of people and faces. Populating the photo gallery is Chute’s platform called SlideChute for capturing and displaying user-generated content.
The Y Combinator-backed company works with brands and publishers to help them integrate user-generated media onto their Web sites and apps.
Recent Raw Articles
-
Adobe's DPS Hits 100 Million Downloads June 18, 5:10 p.m.
In connection with reporting second-quarter results on Tuesday, Adobe said it has delivered 100 million digital ...
-
Google's Motorola Shifts Media Account To Digitas June 18, 3:33 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ...
-
Mobile Banking Head Weber Leaving Citi June 18, 11:57 a.m.
Tracey Weber, North America head of Internet and mobile banking at Citi, is leaving the banking ...
-
Facebook Upgrades Page Post Link Ads June 17, 6:15 p.m.
As part of its recent effort to simplify its ad offerings, Facebook on Monday announced updates ...
-
Google Pushes 'All Access' Via Starbucks June 17, 2:54 p.m.
With Apple announcing its own music streaming service last week, it wouldn’t be surprising to see ...
-
Fandango Adds To Video Lineup June 17, 12:22 p.m.
Continuing to broaden its content offerings, Fandango over the weekend launched a new series called “Summer ...
-
Samsung, Jay-Z Team For Album Release June 17, 10:22 a.m.
In what the company is calling a first for the music industry, Samsung will release rapper ...
-
Netflix and DreamWorks Make a Big Deal for Original Kids Content June 17, 9:56 a.m.
Netflix and DreamWorks Animation this morning announced a multi-year deal in which the studio agreed to ...
-
Deutsch Founder David Deutsch Dies at 84 June 13, 7:59 p.m.
Sad news out of Interpublic’s Deutsch Inc. today—agency founder David Deutsch passed away. He was 84. ...
-
Trailer Watching Up On PCs, Mobile June 13, 5:06 p.m.
Moviegoers are watching trailers on PCs and mobile devices more than ever, according to the latest ...
Be the first to comment on "Nat Geo Lets Users Share 'Cover' Photos Via Twitter"
Leave a Comment