'Idol' Still Reigns, But With 20% Viewer Decline
TV's once mighty "American Idol" hasn't
completely fallen -- it's just less mighty -- for the start of its 12th season.
Fox's "Idol" posted a 20% decline to a Nielsen preliminary 6.0 rating/16 share among 18-49 viewers, pulling
in 17.9 million overall viewers. The new season start of "Idol" has fallen to its lowest levels since the first season it began.
Still, a 6.0 rating is a powerful number, with only a few TV
shows getting it this season. A week ago, CBS' special "Star Trek"-themed "Big Bang Theory" soared to a 6.4/19 -- its highest ever 18-49 tally.
Fox easily won Wednesday night as most
networks ran to reruns -- except for ABC, which stuck with its comedy lineup -- not losing much from its week-ago result.
It got the best results from "Modern Family" at 9 p.m., which took
in a 4.3/11, a show which was down from a 4.7 the week before. "The Middle," which runs right opposite "Idol" at 8 p.m., held up fairly well, with a 2.3/7, the show was down a bit versus the week
before.
Overall ABC was still way behind Fox, posting less than half the result of Fox (6.0/16) on the night with a 2.5/7.
CBS came after Fox and ABC, with a 2.1/6. It ran a "NCIS"
rerun earlier in the evening against "Idol," then got its best results with a 2.8/7 from "Criminal Minds" at 9 p.m. At 10 p.m., "CSI" posted a 2.3/6.
CW posted some better news for
its new "Arrow," up one-tenth of a rating point to 1.1/3 among 18-49ers, and 3.1 million viewers overall. "Supernatural" was even with a week-before at 0.9/2, and 2.1 million overall viewers. It had
an ovearll 1.0/3 for the 18-49 demographic on the night.
With a night of all reruns, NBC was at a 0.8/2. A 10 p.m. rerun of "Chicago Fire", had the best numbers for the network, a
1.0/3.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ... -
Motorola Hires Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' Myspace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...


Be the first to comment on "'Idol' Still Reigns, But With 20% Viewer Decline"
Leave a Comment