McDonald's Customers Aren't Satisfied, But Return
Consumerist, Friday, January 18, 2013 9:34 AM
A new survey from Consumer Edge Insight looked at 20 fast food chains to review various factors — good value, convenience, fast service, and overall satisfaction. Counting only people who had been at the different restaurants at least once in the previous 3 months, only 22% of McDonald’s customers said they were "extremely satisfied" by the experience, by far the lowest score in the survey. And yet, when these same people were asked if they were extremely likely to visit that restaurant again, McDonald’s and Chick fil-A had basically identical, very positive results (64% and 67%, respectively).
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