News Brief

Who Isn't Sleeping?

Top 10 DMAs in which adults who have/have had insomnia in the last 12 months reside:

  1. Eureka, CA 
  2. Missoula, MT 
  3. Rapid City, SD 
  4. Chico-Redding, CA 
  5. Idaho Falls-Pocatello, ID 
  6. Butte-Bozeman, MT 
  7. Salt Lake City, UT 
  8. Glendive, MT  
  9. Casper-Riverton, WY 
  10. Twin Falls, ID 

Source: GfK MRI’s 2011 Market-by-Market Study


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