Top 10 DMAs in which adults who have/have had insomnia in the last 12 months reside:
- Eureka, CA
- Missoula, MT
- Rapid City, SD
- Chico-Redding, CA
- Idaho Falls-Pocatello, ID
- Butte-Bozeman, MT
- Salt Lake City, UT
- Glendive, MT
- Casper-Riverton, WY
- Twin Falls, ID
Source: GfK MRI’s 2011 Market-by-Market Study