SiteScout Publishes Real Simple Guide To Real-Time Bidding
Self-serve DSP SiteScout has published a guide to real-time bidding (RTB). Called the Knowledge Center, the free reference pages include
easily accessible infographics and snappy videos designed to demystify the RTB business for marketers.
“We are not an agency and we don't compete with agencies, so we have no need to
hoard our knowledge about the media buying process,” says Ratko Vidakovic, director of marketing, SiteScout. “By sharing this information, we enable our advertisers, and marketers from all
over, to become better media buyers, especially in the RTB space.”
Designed to educate marketers and media buyers new to the RTB field, the guide includes strategies for campaign
planning, creation and optimization, as well as tools for conversion tracking, retargeting and contextual targeting, helping marketers understand how to effectively serve ads across multiple
platforms.
“The main points are already well known within the ad tech industry itself,” says Vidakovic, “but for newcomers from the search world or elsewhere, it takes a
while to basically grasp these key takeaways about RTB-based media buying.”
Recent RTM Daily Articles
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FourthWall's Direct Embed Television Tech Awarded Patent June 19, 2:33 p.m.
Even television advertising isn't immune to the pull of real-time ad tech. FourthWall Media, a Virginia-based ... -
Nexage Ups Transparency On Exchange For Buyers And Sellers June 19, 12:51 p.m.
Premium mobile ad exchange Nexage today announced three transparency upgrades geared towards both the buy and ... -
Adform: Mobile RTB Spend In Europe Up 275% June 14, 2:39 p.m.
Mobile real-time bidding (RTB) spend in Europe increased 275% during the first quarter this year, while ... -
LiveRail Adds Mobile RTB, Nielsen Online Campaign Ratings June 12, 10:37 a.m.
At the Video Publisher Forum in New York City later today, LiveRail is expected to announce ... -
Yellowhammer Opens UK Office June 11, 2 p.m.
Yellowhammer, a real-time bidding (RTB) platform provider, today announced that it has opened a UK office. ... -
Legolas' New Subsidiary, Upfront Digital Media, Intends To Remove 'Black Box' June 11, midnight
For every platform claiming to offer full transparency, there is at least one brand clamoring for ... -
Toyota Turns To Velti To Reach Growing Mobile User Base June 7, 4:10 p.m.
Toyota has announced a partnership with mobile marketing firm Velti to help the automotive company connect ... -
Canadian Agencies Forecasted To Spend Heavily On Programmatic June 5, 3:44 p.m.
Over 40% of Canadian agencies will "allocate half or more of their ad spend to programmatic ... -
Sociomantic Adds Pitzer As VP Sales, North America June 4, 3:28 p.m.
Just two months ago, Berlin-based ad retargeting firm Sociomantic named JB Brokaw president of North American operations. In ... -
Gareth Shaw Joins PulsePoint From Yahoo June 3, 2:35 p.m.
PulsePoint today announced the appointment of Gareth Shaw as programmatic sales director, Europe. Shaw will oversee ...
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