News Brief

Cyberplex Unveils Programmatic Video Ad Platform, Targeting/Tracking Embedded Inside Units

Digital data analytics firm Cyberplex this morning said its EQ Ads division has launched a new video advertising platform designed for programmatic buying. The company said the new video ads feature targeting and tracking elements "embedded" inside the units. The platform supports pre-roll and post-roll video ad placements across several undisclosed exchanges.

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