Primary Times Intros Online TV Spin-off
Like the magazine, Primary Times TV will feature a range of material aimed at families with primary school age children, but through videos rather than print. "It's filled with handy tips ranging from dealing with head lice to where to take the children on that wet weekend," says Steve Edwards, managing director of Primary Times. "It's simply a way of giving readers more free content – a product extension through video. But it is also a showcase for advertisers wishing to target parents".