Primary Times Intros Online TV Spin-off

The Guardian , Tuesday, January 22, 2013 1:32 PM
  • Comment
  • Recommend
Subscribe to Online Media Daily Europe

Like the magazine, Primary Times TV will feature a range of material aimed at families with primary school age children, but through videos rather than print. "It's filled with handy tips ranging from dealing with head lice to where to take the children on that wet weekend," says Steve Edwards, managing director of Primary Times. "It's simply a way of giving readers more free content – a product extension through video. But it is also a showcase for advertisers wishing to target parents".

Read the whole story at The Guardian »

Be the first to comment on "Primary Times Intros Online TV Spin-off"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Europe Articles

>> Online Media Daily Europe Archives